[Hiring] Social Media Officer @Animal Welfare Investigations Project

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Role Description

This role involves driving income generation and supporter acquisition through innovative organic content, paid social campaigns, and virtual challenge events.

• Create and implement a social media strategy that delivers measurable fundraising growth.
• Plan, launch, and optimise virtual fundraising challenges (e.g. “Run for the Dogs” or “Step Up for Wildlife”) with clear KPIs and ROI tracking.
• Develop compelling content across Facebook, Instagram, TikTok, LinkedIn, and X (Twitter) that converts non-financial action takers into one-off and recurring financial supporters.
• Manage paid social advertising campaigns to grow AWIP’s supporter database and drive recurring giving.
• Monitor and respond to comments, messages, and supporter queries across all channels, ensuring brand integrity and compassionate engagement.
• Flag and report social media content involving potential animal cruelty, and liaise with AWIP’s investigators to gather information from potential witnesses.
• Attend national and international field activities and events to produce impactful, behind-the-scenes content showcasing AWIP’s lifesaving work.
• Attend digital fundraising and social media conferences to represent AWIP, and submit speaker proposals to increase our thought leadership in digital fundraising.

Qualifications

• Proven experience managing social media channels for an organisation or brand.
• Strong writing, editing, and visual-content skills (e.g. Canva, Meta Business Suite).
• Experience in social-media advertising or supporter acquisition campaigns.
• Passion for animal welfare and investigative storytelling.
• Comfortable handling sensitive or distressing material with professionalism and resilience.

Requirements

• Experience with fundraising or challenge-event marketing.
• Familiarity with tools like MailerLite, FundraiseUp, Tally.so, or Salesforce.
• Willingness to travel nationally or internationally for short assignments.

Contract Details

• This is a permanent position, offered initially at 22.5 hours per week (3 days), with a starting salary of £28,000 FTE (£18,000 pro rata).
• The role includes a 6-month probationary period, during which performance and income results will be reviewed — including delivery of at least one virtual fundraising challenge.
• Following successful completion of probation and achievement of key performance indicators, there may be an opportunity to increase this role to full-time hours.

What We Offer

• Fully flexible working (with occasional in-person team events).
• Annual salary review and growth-linked progression within a small organisation.
• Private healthcare insurance with employee assistance programme.
• Pension contributions in line with the Living Pension contribution rates.
• Fully funded, ongoing professional development in digital fundraising and social media content creation.
• The chance to make a tangible difference for animals worldwide.